Dupe or Dud: Elf 16HR Camo Concealer vs. Tarte Shape Tape

I want to get back to posting more beauty on Dishing Up Chic since it’s been a while. To kick things off, I thought it would be perfect to start with a Dupe or Dud.

Now, these two products, Elf 16HR Camo Concealer and Tarte Shape Tape have both take the beauty community by storm. Many people have compared the two, and swear they are dupes. So this post is anything but groundbreaking still, I want to share my first-hand experience using the products.

To be honest, I love both products. I would say Elf is my favorite drugstore, and Tarte is my favorite high-end. I use to always use Tarte Shape Tape, but when I first heard about Elf’s $6 dupe, I had to give it a try.

Initially, I loved the price of the Elf concealer for $6 I can afford to get a range of shades which I like to do for when I’m self-tanning. Compared to the $27 Tarte Shape Tape, this is a much better deal.

Now let’s get into the details:


The packaging on the Tarte concealer is a bit more luxe-looking compared to the simple Elf packaging. They have pretty similar applicators though, both large doe foot.


Both formulas are full-coverage, and they really mean full-coverage. A little goes a long way with these products. In my opinion, when you go in with a heavy hand on either, you can look a bit cakey. If you have dry skin like me, I would also recommend going in with a hydrating setting spray for both.

Elf did come out with a hydrating version of this concealer, that I am dying to try.


Tarte Shape Tape has a whopping 30 colors, while the Camo Concealer only has18. A downside of the Elf concealer is the color on the packaging is not true to the actual color of the product, which oxidizes or gets darker as it dries. For the price though you can experiment with multiple shades to find which one is right for you.

Pros and Cons

Overall, I would recommend trying both products depending on your budget!

Have you tried either Tarte or Elf products? Leave a comment below sharing your favorites from either brand! 

If you liked this dupe or dud post, check out my other comparisons:


Thanks for reading!

2 thoughts on “Dupe or Dud: Elf 16HR Camo Concealer vs. Tarte Shape Tape

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